Welcome to the pilot episode of The Juice - Slice and Dice. The Juice is a content curation platform for B2B marketing and sales professionals and a distribution channel for brands who want to reach them. Our first guest, or co-pilot, is Elizabeth Irvine, the VP of Marketing at MarketMuse.

As content trends constantly change, keeping up with them is challenging. But sometimes, it's important to recognize that all types of content can work for your company. And, as evident by this year's highest-performing assets on The Juice, long-form written content still hits the mark.

According to data from The Juice, four out of five top-performing pieces in 2022 were long-form articles. In addition, one of those pieces is '225+ Content Strategy Resources to Help You Up Your Content Game' from the MarketMuse team.

Since Elizabeth is running marketing at MarketMuse, we asked her to share why they decided to create their in-depth resource, the steps they took, and the opportunities that resulted. Elizabeth and our host Brett McGrath also analyze other top-performing pieces from The Juice and explain why they performed so well.