Posted Sep 6, 2023
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6 min read
How to prepare your customer data for composability
The CDP (customer data platform) is a critical component of any MarTech stack. A CDP's main function is to aggregate, unify, and centralize customer data from various sources into a single, comprehensive view. But traditional packaged CDPs have challenges with connecting data from all platforms, and many organizations are making the move to composable CDPs. What should you know about preparing your CDP for composability?
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