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Justin Dunham
10 min read
Managing Research, Relationships, and Expectations During Your Website Redesign
Today's guest post comes from digital marketing expert Justin Dunham. Enjoy!
I was once asked to completely rebuild a corporate marketing site within six weeks.
The project included rewriting all content, creating a brand new identity, changing the CMS backend, and adding e-commerce. Our brand-new CMO insisted on personally approving each piece and told me there was no time or budget for testing.
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