How to Build a Buyer Experience that Closes Bigger Deals

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Savannah Downs

Alex Kracov

Ross Shanken

47 min read

How to Build a Buyer Experience that Closes Bigger Deals

Sales Hacker

In this replay, Alex Kracov (CEO & Co-founder of Dock) shared his tactical framework for how to build a winning buyer experience, and Ross Shanken (Head of Strategic Sales at Lattice) talked through the lessons they learned at Lattice to standardize the sales process, foster collaborative relations

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