For decades, the Marketing Qualified Lead (MQL) was the North Star for GTM teams. Now, it's being called a bottleneck, a vanity metric, and the single biggest source of friction between Sales and Marketing. Some say the MQL is dead. Others claim it's evolving into a smarter, more sophisticated signal. The only thing we know? Everyone has a take.

We're done with polite handoffs. We're pitting Marketing vs Sales to expose the MQL for what it really is: an outdated metric holding revenue back. This is the debate that will reshape how you think about your funnel.