Most companies fight to win on product.

The best companies win on brand.

Sure, your product has to be good, but to become a truly successful company, there must be more you bring to the table than an interchangeable piece of technology.

Your brand is the image you portray, the value system you project, the community you build, and more.

And when you have a solid brand, you don't just get customers - you get raving fans who become your CHAMPIONS.

Few companies know this better than Lessonly.

With over $30 million raised and 200+ employees, they've experienced 20x revenue growth largely by making their brand their competitive advantage.

Their CMO Kyle steps to the mic in this week's episode to share their approach, guidelines, and strategy for making it happen.