Why brands are still reeling from pandemic-driven 'loyalty shock'

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Why brands are still reeling from pandemic-driven 'loyalty shock'

Associated with

Kabir Ahuja

Posted Aug 26, 2021

Why brands are still reeling from pandemic-driven 'loyalty shock'

Kabir Ahuja from McKinsey & Company explains why many marketers are still worried about the strength of their relationships with consumers.

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