AccuWeather delivers enhanced value to advertisers with Google Analytics 360
3 min read
AccuWeather delivers enhanced value to advertisers with Google Analytics 360
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To better understand the needs of its visitors and deliver higher value ads, AccuWeather used Google Ad Manager 360 and Google Analytics 360 in tandem to see how visitor behavior affects revenue. This led to a better matching of visitors with advertisers, new advertising packages, and an increase in revenue.

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