The sports apparel industry will never be the same, thanks to the athletic apparel company Lululemon athletica inc., known affectionately as Lululemon or lulu by shoppers. Lululemon was founded in 1998 in Vancouver, Canada, by Chip Wilson, who had a goal of making athletic clothing for women that was stylish and dependable.

Over the years, Lululemon has successfully created chic athletic apparel for yoga, running, training, and other exercises and pioneered the athleisure look- comfortable clothing that can go from the gym to casual errands. By investing in customer research and development, Lululemon has created athletic clothing products that customers want to wear for their workouts and their leisure activities. Explore more about the brand in this Lululemon case study.