Your frontline teams know your brand better than anyone
Associated with
Chris Wallace Chris Wallace
Will Whitham Will Whitham
Amanda Reierson Amanda Reierson
Posted Mar 8, 2022 28 min read
Your frontline teams know your brand better than anyone

Chris Wallace, co-founder and President of InnerView Group, believes frontline teams have valuable insights to share with their marketing departments, which is where the importance of a two-way dialogue comes into play.

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