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Yoni Solomon

Yoni Solomon

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WTF is Product Marketing, Anyway?
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PEAK Community Claimed PEAK Community
100 Lessons from Real Marketers
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Mobile Matters: G2 | Product Marketing & Building A Go-to Market Strategy
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How to improve your go-to-market strategy
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The 5 key 'personas' behind an award-winning go-to-market team
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Latest Content

Meet the Masters | Go-to-Market with Yoni Solomon
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Podcast Episode
Everything a CMO needs to know about product launches
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Everything a CMO needs to know about product launches
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Podcast Episode
CMO Diaries | Everything a CMO needs to know about product launches | Yoni Solomon
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CMO Diaries | Hiring & The Great Resignation | Yoni Solomon
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Your frontline teams know your brand better than anyone
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The CMO's guide to brand building
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The CMO's guide to leadership
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Go-to-Market strategy: startups vs scale-ups vs enterprise
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The resources that matter to leading CMOs
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Roll-up-my-sleeves CMO leading marketing at Uptime.com.

I've been recognized as one of tech’s most influential product marketers, and am on a mission to rewrite the book on B2B tech marketing for the next generation.

What I do (and love):

✅ positioning & go-to-market strategy
✅ pricing/packaging & portfolio mgmt
✅ people enablement & training
✅ m&a & partnerships
✅ demand gen & content (full funnel)

How I measure impact:

📈 sourced revenue & new users
📈 win-rate % across new biz, upsell, renewals
📈 product adoption & usage
📈 sales certification & effectiveness
📈 strategic pitch support (ie: the big ones we must win)

When I’m not product marketing something, I love sharing what I’ve learned along the way:

➡️ Gong Celebrate (San Francisco)
➡️ Solstice Kin + Carta FWD (Chicago)
➡️ Project Product (Indianapolis)
➡️ B2B Marketing Expo UK (London)
➡️ 1871 & ITA: ScaleUp 2020 (Online)
➡️ PMA Marketing Through COVID (Online)
➡️ Product Marketing Festival (Online)
➡️ ActiveCampaign’s “This Just Works" (Online)
➡️ G2 Presents: Reach 2020 (Online)
➡️ Product-Led Summit 2020 (Online)
➡️ SaaStock Remote 2021 (Online)
➡️ CMO Summit 2021 (Online)

29
articles
1
ebook
15
podcast episodes
2
reports
5
webinars
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