Yoni Solomon

Yoni Solomon

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WTF is Product Marketing, Anyway?
Webinar
100 Lessons from Real Marketers
eBook
100 Lessons from Real Marketers
eBook
Doing product marketing the right way : with Yoni Solomon
Podcast Episode
Mobile Matters: G2 | Product Marketing & Building A Go-to Market Strategy
Podcast Episode
How to improve your go-to-market strategy
Article
The 5 key 'personas' behind an award-winning go-to-market team
Article
Everything a CMO needs to know about product launches
Article
Refining product launches and optimizing success
Article
Your new product launch checklist
Article

Latest Content

100 Lessons from Real Marketers
eBook
Meet the Masters | Go-to-Market with Yoni Solomon
Podcast Episode
Everything a CMO needs to know about product launches
Podcast Episode
Everything a CMO needs to know about product launches
Article
‎CMO Diaries: Everything a CMO needs to know about product launches | Yoni Solomon | CMO Diaries on Apple Podcasts
Podcast Episode
CMO Diaries | Everything a CMO needs to know about product launches | Yoni Solomon
Podcast Episode
Doing product marketing the right way : with Yoni Solomon
Podcast Episode
360º Page Speed Testing: How It Impacts Performance and SEO
Article
Your B2B Software Marketing Playbook for the COVID-19 Crisis
Article
Using Customer Voice to Transform Sales, Marketing, Product & Customer Experiences
Webinar
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Roll-up-my-sleeves CMO leading marketing at Uptime.com.

I've been recognized as one of tech’s most influential product marketers, and am on a mission to rewrite the book on B2B tech marketing for the next generation.

What I do (and love):

✅ positioning & go-to-market strategy
✅ pricing/packaging & portfolio mgmt
✅ people enablement & training
✅ m&a & partnerships
✅ demand gen & content (full funnel)

How I measure impact:

📈 sourced revenue & new users
📈 win-rate % across new biz, upsell, renewals
📈 product adoption & usage
📈 sales certification & effectiveness
📈 strategic pitch support (ie: the big ones we must win)

When I’m not product marketing something, I love sharing what I’ve learned along the way:

➡️ Gong Celebrate (San Francisco)
➡️ Solstice Kin + Carta FWD (Chicago)
➡️ Project Product (Indianapolis)
➡️ B2B Marketing Expo UK (London)
➡️ 1871 & ITA: ScaleUp 2020 (Online)
➡️ PMA Marketing Through COVID (Online)
➡️ Product Marketing Festival (Online)
➡️ ActiveCampaign’s “This Just Works" (Online)
➡️ G2 Presents: Reach 2020 (Online)
➡️ Product-Led Summit 2020 (Online)
➡️ SaaStock Remote 2021 (Online)
➡️ CMO Summit 2021 (Online)

28
articles
2
ebooks
16
podcast episodes
2
reports
5
webinars