Associated with
Bethany Fagan
Posted Jun 29, 2021
•
6 min read
3 Times B2B Thought Like B2C and It Worked
Customer Engagement Lab hosts Patrick and Travis talked over the trend of business-to-business (B2B) brands marketing like their business-to-consumer (B2C) counterparts. They discussed weaving in elements like humor, personalization, and unique experiences into marketing campaigns.
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