Photography: Chris Weisler After the Museum of Ice Cream opened its doors in New York in 2016, something shifted in the nature of Pop art. For a millennial audience, museum-going had become a means to bolster an Instagram feed. Millennials craved immersive experiences - they no longer wanted to be bystanders. They wanted vibrant, psychedelic pits filled with sprinkles to jump into. They wanted to take a photo on a swing made out of ice cream sandwiches and to pose atop a giant white unicorn. They wanted giant, life-sized gummy bears to amass more double taps on an Instagram photo.