Introducing a product marketing function from scratch
Associated with
Daniel Kuperman Daniel Kuperman
Div Manickam Div Manickam
Erik Mansur Erik Mansur
Louise Dunne Louise Dunne
Daria Gogoleva Daria Gogoleva
Anna Daugherty Anna Daugherty
Posted Aug 3, 2021 13 min read
Introducing a product marketing function from scratch

Learn about introducing a product marketing function into a company from scratch, including the benefits of having a PMM team and best practices.

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