Wind River Delivers Content and Messaging at Reps' Moment of Need Using Allego
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Mathew Hill Mathew Hill
Wind River Delivers Content and Messaging at Reps' Moment of Need Using Allego

A 40-year old software company, Wind River decided to revamp its message and sales process. This required the marketing and enablement teams to help the reps re-learn how to present the existing sales presentation content, brochures and thought leadership material, as well as learn how to present the new content.