VR companies seek to enhance their marketing strategies as virtual reality (VR) evolves into a more sophisticated industry, tool, and marketing channel. WIN Reality, a sports technology startup, is no exception. By merging the world of virtual reality with real-world training for baseball and softball players of all levels-from youth leagues to the pros-WIN Reality is redefining the VR sports industry.

However, they couldn't activate their first-party data to engage and convert users. WIN Reality hit their marketing efforts out of the park when they centralized their marketing automation and customer data.