19 min read
Want CXO buy-in? Tell the story behind your strategy

In this episode of The Standup, Devin Reed, Founder of The Reeder, opens up about his own journey from sales to content marketing. He shares how his experience in sales taught him the power of accountability and how that mindset has shaped his success in marketing. Devin talks about the key skills leaders need when transitioning to a new role, from staying curious to mastering the art of listening. He also gets real about leadership struggles, including how to communicate strategy with the C-suite and set boundaries as a working dad.