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Carly Warke
6 min read
Nurture Your Leads with Lead Scoring | Zymplify
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According to Wikipedia, the definition of lead scoring is, 'a methodology used to rank prospects against a scale that represents the perceived value each lead represents to the organisation. The resulting score is used to determine which leads a receiving function (e.g. sales, partners, prospecting) will engage, in order of priority.'
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