Evan Shapiro's analysis of Comscore's dataset and new ad exposure metric
Evan Shapiro's analysis of Comscore's dataset and new ad exposure metric

Comscore invited Evan Shapiro, Media Cartographer and founder of ESHAP, to evaluate its newest dataset and offering: The Score Report. Utilizing viewership data from 29 million US households, The Score Report aims to provide insight into the comprehensive viewing experience for US consumers, reporting...