What's the most important part of the marketing mix?

Is it the price? Is it the place? Is it the product? Is it the process? Is it the strategy? Is it the cost? Is it the plan? Well... Over the last few years:

All of the above have moved to the side and made room for content.

Why?

Because content has become the foundation of the internet. Content has become the one thing that can influence all of the above in one way or another.

Whether it's content influencing how a prospects learns about your product or its content that influences the way they perceive your price -- Content has quickly rose up and become the champion of the marketing mix.

In this video, Ross Simmonds (https://rosssimmonds.com) talks about why brands are investing more and more in content and the role it can play in the marketing mix.