Content creators and social media managers need to understand what types of posts resonate with their audience, but they also need to adapt their content for each social media channel. As if coming up with the topic and best social media schedule for your content isn't hard enough, you also have to contend with the best social media post lengths you should use to promote that content.  We're talking character count! Too long, and you risk boring your readers, because you didn't get to the point. Too short, and you haven't made a compelling argument for why they would benefit