So how are D2C brands able to achieve this steady growth amidst the growing retailers moving to online platforms? D2C brands are niche brands that create high-quality products, offer a more personalized experience, and connect with customers at every stage of a purchase journey. With today's customers being cognizant of the various social and environmental issues, their buying patterns get dependant on these values. Hence for them, values go beyond prices and expect similar beliefs when shopping online. Observing the trends, most of these brands offer a value-based D2C experience. And if a brand is able to promise and provide such shopping experiences, then the customer switches loyalty to the brand.