Embracing Disruptive Moments: Acquisitions and Role Changes
Associated with
Isabelle Papoulias Isabelle Papoulias
Posted Oct 13, 2020 46 min read
Embracing Disruptive Moments: Acquisitions and Role Changes

  Apple Podcasts | Google Podcasts | Stitcher | Spotify   Acquisitions are often times of stress and disruption, to say the least. You don't want to break what's already working when merging two companies. And you can't sacrifice the employee experience in the transition - it's arguably the most important component of a successful acquisition. Our guest on The Customer Experience Podcast, Isabelle Papoulias, casts a new light on one of my favorite themes – that an exceptional employee experience is a necessary precursor to an exceptional customer experience. And she approaches it from the perspective of acquisitions and mergers. Specifically, she shares three insights about the acquisition process from her recent experience as she managed teams through a couple of acquisitions nearly back-to-back in the same year. Isabelle is the CMO at Mediafly. She has worked for more than 20 years building iconic, global brands like Mastercard Worldwide, Johnson & Johnson, Kohler, IKEA, and more. She believes that empathy, transparency, good communication skills, and delighting the customer are necessary components of excellent customer experience – whether you're going through a disruptive moment or not. We discuss... • How delight fits into differentiation • How to measure the value ...