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Posted Oct 20, 2023
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4 min read
Pinterest: Gen Z's Shopping Powerhouse (Alex Kopytov)
Alex Kopytov Looking to attract Gen Z shoppers? Pinterest is their playground. According to TalkShoppe US, 85% of Gen Z surveyed stated Pinterest is the first place they go to plan a life event. Pinterest is a search engine. It drives clear commercial intent traffic to your website from members looking for what you're offering. Unlike Facebook, Instagram, and TikTok where users scroll for entertainment and updates from friends and followers, Pinterest members actively search for the next ...
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