Google announced it would limit the search terms they show you
[https://searchengineland.com/google-ads-to-limit-search-terms-reporting-citing-privacy-340137]
in your Google Ads reporting, even if you paid for that click to your ad. If
this raises red flags for you, you're not alone. Frustrated PPC managers have
spoken out about the effects this could have on account management. This missing
data is crucial to ongoing ad management and account performance.

It's important to know that you don