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Watch the Recap : Attribution Showdown: Marketing Ops vs. Sales Ops
Associated with
David Nelson David Nelson
George Samaras George Samaras
Posted Apr 12, 2024 1 min read
Watch the Recap : Attribution Showdown: Marketing Ops vs. Sales Ops

Imagine this: it's been 7 months since a sales rep's last outbound effort. A ton of work, some opens, but no responses. Fast forward to now, marketing has run a recent campaign and caught their attention... When the deal closes, the age-old attribution question arises: Who deserves the credit?