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Better Upfront Strategy: Linear Key Demographics
Associated with
Ajay Prasad Ajay Prasad
lars hyman lars hyman
Ashley Hovey Ashley Hovey
Julie DeTraglia Julie DeTraglia
Posted Mar 30, 2023
Better Upfront Strategy: Linear Key Demographics
LiveRamp LiveRamp

Roku, Disney, Initiative USA, discuss upfront strategies, with better viewership experiences, aligning to linear key demographics across TV Industry players.

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