Mobile marketing is crucial in today's world. Everyone has a smartphone. Everyone uses it to make purchases and find businesses. In fact, 52% of all website traffic worldwide was generated through mobile phones in 2018.

You already know you have to pay attention to mobile marketing in order to stay competitive. But like everything else in today's world, mobile marketing techniques evolve constantly. If you've tried some sure-fire strategies that haven't paid off in the way that you'd hoped, then perhaps it's time to look at alternative mobile marketing strategies. To that end, here are six ideas for mobile marketing that you might not have tried yet, but have the potential to help you reach a bigger audience and convert more leads.