Product-Channel Fit: Finding the Right Growth Strategy for Your Product
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Chang Chen Chang Chen
Posted Oct 30, 2024 4 min read
Product-Channel Fit: Finding the Right Growth Strategy for Your Product

Product-Channel Fit measures how well a product aligns with its distribution channels to effectively reach its target market. The goal is not to test every possible channel but to focus on the one or two that maximize your resources and scale your product for hypergrowth. For example, an AI-powered video creation tool designed for viral [...]

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