Today's conversation is with Rebecca Abram, the Senior Global Conferences Manager at Auth0. Rebecca helps produce Auth0's new podcast, "Identity, Unlocked." Throughout her career, Rebecca has been focused on live events. When the pandemic hit in 2020, she had to figured out a way to get the company's message out to their audience and decided to pivot to podcasting. She believes podcasting is an incredible way to connect with your audience and create content for your company. At Auth0 content is king, and their show serves as the missing piece of the puzzle that the audience didn't even realize was missing. Rebecca and her team has found a niche in the communication happening around digital identity, and has built their show around that. As newcomer to the podcast world, Rebecca talks about how important it is to thinking about the vision for your show and planning for its future before even starting.
Hear about how to help your company pivot towards podcasting and learn how to connect with your audience through your show in today's conversation.