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It's Not Sales Enablement, It's Go-to-Market Enablement
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Toby Carrington Toby Carrington
Mary Shea Mary Shea
Samantha Hembree Samantha Hembree
Harish Mohan Harish Mohan
Posted Oct 28, 2021 • 1 min read
It's Not Sales Enablement, It's Go-to-Market Enablement
Sales Hacker Sales Hacker

Enablement as a function - not sales enablement, but go-to-market enablement - will continue to rise in prominence because it helps to orient the whole go-to-market team around how buyers want to buy.

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