How a Product-Led Company Utilizes Storytelling Instead of Feature Pushing
Associated with
 Anna Eaglin Anna Eaglin
Christian Beck Christian Beck
Posted Sep 28, 2020 27 min read
How a Product-Led Company Utilizes Storytelling Instead of Feature Pushing

Does product lead marketing or does marketing lead product? This is the question we set out to answer on this episode with Kyle Lacy, VP of Marketing at Lessonly. Outside of exploring this question, you'll learn how Kyle launched the brand's first user conference that didn't feel like a user conference, and how they doubled [...]