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Posted Aug 6, 2019
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2 min read
Fast-tracking demand in B2B channels in 4 phases- Phase- 2
In our blog last week, we identified the first of the four phases for fast-tracking demand in B2B channels. The second phase is 'Marketing Enablement', which we will be discussing in our post this week. Marketing Enablement phase involves providing partners with the enablement required for demand generation program success.
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