For Nikki Kessler, Email & SMS Marketing Lead at ElectrIQ, SMS is all about engagement and entertainment. Because if you're dedicated to standing out (and bringing your audience real value), you'll have the power to unlock a brand new channel for your business. That's exactly what she did for beauty brand, Florence by Mills, for a holiday-specific campaign late last year. And it paid off in a big way. Find out which message brought in the highest revenue for the month of October and why Nikki's all in on SMS.