Building a Twitter following takes a special kind of magic: the right content, the right timing, and the right mix of people. But the good news is that you don't have to have all three at once to build a steady and engaged follower base.  As you gain more Twitter followers, you put more people in touch with your brand, and as a platform, Twitter has never been hotter.   In 2020, it'll be especially important to keep your presence up and thriving, because of Twitter's immediacy, personal nature, and responsive community. Consistency and quality are the keys to success