79 - Why Influenced Revenue is a Dangerous Game | Kyle Lacy (CMO, Lessonly)
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79 - Why Influenced Revenue is a Dangerous Game | Kyle Lacy (CMO, Lessonly)
State of Demand Gen Podcast State of Demand Gen Podcast

"If you can figure out how to scale culture, it will be way easier for you to win." Chris hosted Kyle Lacy (CMO of Lessonly) on State of Demand Gen. They jammed on how to measure your demand team, getting rid of the lead goal, ditching metrics when it comes to brand activities, and scaling culture.

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