Oatly is a brand that sets itself apart through its unconventional advertising tactics and bold, humorous branding. The company is renowned for guerrilla marketing and a willingness to take risks in marketing campaigns. If Oatly was going to take the leap to TikTok, it would do so in its own unique way. And as a customer since early 2022, it would do so hand-in-hand with Sprinklr, an official TikTok Marketing Partner, and Oatly's media agency, PHD.