Effective lead generation is key to the success of any brokerage. Pairing the
best lead generation tools with the best lead follow-up tools are what set you
apart and creates massive ROI for your business. Lead generation in this
industry is not new, so look for tech that has proven results, and a healthy mix
of tools such as IDX squeeze pages, Google PPC & Facebook ads, automated
social content, and a platform to manage it all in one place.