The Trigger Technique: Turn Buyer Stories Into Smarter Marketing Campaigns
Posted Feb 22, 2022
The Trigger Technique: Turn Buyer Stories Into Smarter Marketing Campaigns

Want to quickly figure out what resonates with your potential customers?

You don't need to spend hundreds of hours doing research. There are only four questions you really need to answer to get started.

In this webinar replay, Katelyn Bourgoin, CEO of Customer Camp, will walk you through her own recent buyer journey and highlight the most actionable insights.

She'll show you how to:
- Use customer interviews to better understand the buyer's journey
- Extract 4 highly actionable insights from each interview
- Use those insights to design highly targeted marketing campaigns

Katelyn is joined by Amanda Navividad, VP of Marketing at SparkToro. Amanda will demonstrate how you use SparkToro to identify your buyer's sources of influence.

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