Episode 80: Buying Triggers and Full-Funnel Marketing with Katelyn Bourgoin
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3 min read
Episode 80: Buying Triggers and Full-Funnel Marketing with Katelyn Bourgoin
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I sat down with Katelyn Bourgoin to share with you:

​- How to run effective customer research for B2B tech companies to understand how your customers are buying

​- How to identify buying triggers and adapt your marketing to capture the demand of customers that are not aware of your product

​- How to align your marketing with the buyer journey

- Full-funnel marketing case studies

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