Personalization isn't "Hey FIRSTNAME", and F*ck content marketing | Randy Frisch CMO @ Uberflip
Associated with
Kaylee Edmondson Kaylee Edmondson
Randy Frisch Randy Frisch
34 min read
Personalization isn't "Hey FIRSTNAME", and F*ck content marketing | Randy Frisch CMO @ Uberflip

In today's episode of Demand Gen Chat, I had the opportunity to chat with Randy Frisch the co-founder and CMO at Uberflip. We talk about going deeper on personalization. 10 years ago, "knowing" someon