Does length matter? It does for video!
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Posted Dec 14, 2009 • 2 min read
Does length matter? It does for video!

We've always touted the message "shorter videos are better." They tend to get straight to the point and hold attention better than a drawn-out message. We've certainly noticed measured improvements when tightening up our own marketing videos. But are longer videos inherently less engaging than shorter videos?

Now that we have a wealth of video tracking data at our fingertips, we thought we'd put the old "shorter is better" theory to the test.

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