Does length matter? It does for video!
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Posted Dec 14, 2009 2 min read
Does length matter? It does for video!
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We've always touted the message "shorter videos are better." They tend to get straight to the point and hold attention better than a drawn-out message. We've certainly noticed measured improvements when tightening up our own marketing videos. But are longer videos inherently less engaging than shorter videos?

Now that we have a wealth of video tracking data at our fingertips, we thought we'd put the old "shorter is better" theory to the test.

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