Posted Nov 10, 2022
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10 min read
Eight sales and marketing vanity metrics to avoid at all costs
In a B2B sales organization, anything you measure that doesn't directly relate to customer acquisition, customer retention, or revenue is a vanity metric, and vanity metrics are only there to make you look good. here are eight metrics that you should stop wasting your time on, and nine you should start measuring instead, with a little help from your CRM reports.
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