Looking to boost your email open, click, and conversion rates? How about giving your ROI a killer boost?

Behavioral segmentation lets you personalize email content according to consumers' interests and behavior.

It's the most effective type of content personalization and has a dramatic effect on your bottom line - sales.

👉 76% of consumers are more likely to purchase from brands that personalize their communications.

In this guide, we demystify the term "behavioral segmentation" and show you how it works.