Modern Day Marketer: How customer investigations can transform your marketing strategy with Ryan Gibson of Content Lift
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Modern Day Marketer: How customer investigations can transform your marketing strategy with Ryan Gibson of Content Lift
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Ryan Gibson is the founder of Content Lift, helping B2B marketing teams run customer research interviews that don't suck. Brett and Ryan discuss how customer investigations can transform your marketing strategy. Ryan's stint as a TV reporter taught him how to ask the right questions and get the bottom of issues. Knowing the average buying story of your customer is invaluable knowledge for marketers to have.

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