Naomi Brockwell, Founder of NBTV Media, discusses the true cost of "free tools," and why we need a major mindset shift when it comes to trading value for value. She also discusses the illusion of privacy versus the reality that data brokers are working in, and how AI may make the data broker's job obsolete.

▷ Listen to podcast: https://kite.link/NBTV

Key Takeaways:
- The easiest ways to reduce your digital footprint, and unpacking the switching costs of transitioning to privacy respecting alternatives.
- How AI can democratize the playing field between data brokers and everyday users.
- What to look for when choosing a reputable VPN.