Today, we welcome Chris Decker, the CEO of Salescast. Retention is a function of connection and repetition aka stickiness, so do what it takes to keep people around. Chris dives into what this means in the world of podcasting and some tactics you can employ to help make your podcast stick with your listeners. He also shares how, in the beginning, it would be best to determine your soundtrack or 2 to 3 things that you can say over and over again that communicate with clarity what you and your business do.