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"We're going to be talking about real outcomes, not cookie-based outcomes."
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Mike Shields Mike Shields
Kelly Metz Kelly Metz
"We're going to be talking about real outcomes, not cookie-based outcomes."
AppsFlyer AppsFlyer

‎Next in Media spoke with Kelly Metz, Chief Investment Officer, OMD USA about why she's not shedding a tear for third party cookies, whether the currency wars are dying, and the different between YouTube and TikTok when it comes to grabbing TV budgets.

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