A lot of marketers are starting podcasts and that's great. It creates a content marketing flywheel for your company's brand and you get to make deeper personal connections.But most marketers don't focus on the conversation. Instead, the hosts of branded podcasts treat a podcast recording session as a transaction. As a result, episodes start to feel calculated. It's almost as if the host turned a natural conversation into something Siri would yell out of your iPhone speaker.If you want to have an interesting conversation and create podcast episodes your customers love, it's important to focus on the questions you ask during an interview.In this article, we'll cover the importance of research and how to craft better podcast questions for your company's show.