Katelyn Bourgoin, CEO at Customer Camp, shares her journey from founding four companies to starting Customer Camp to help startups understand their customers and why they buy.

In order to see growth, you have to know who are your best customers and spend the time to understand their needs. It not only helps with marketing, but also helps companies with creating the right products.

"At the end of the day, you can't do your job as a marketer or a copywriter, unless you've really spent that time to figure out who the customer is."